Next week, a new billboard advertisement for our congregation will be installed beside the Racetrac gas station at the intersection of Clay and Floyd Roads for the next four months. Thousands of people who frequent the Racetrac station and the intersection will see our name multiple times. Advertising companies, however, have evidence that a billboard is most effective when accompanied by additional advertising. This idea can be transformed into a plan for outreach. Consequently, the billboard will be used to kick off a series of community advertising and outreach projects. Watch the bulletin for upcoming events over the next four months: Zone meetings each month, a first-responder breakfast, an event at the South Cobb community center, VBS, a community health screening, a blood drive, door knocking, social media advertising, and much more.
You as a congregation demonstrate your creativity to reach to the lost. During last Wednesday night’s auditorium class, I asked everyone to write down one idea for outreach. The ideas are wonderful, and conversations after the class produced even more great ideas. I will name some these ideas later in this article, so please keep reading.
Isaiah 43:18-19 says “Do not remember the former things, Nor consider the things of old. Behold, I will do a new thing, Now it shall spring forth; Shall you not know it? I will even make a road in the wilderness and rivers in the desert.” God is telling His people that while I showed my power in bringing you out Egypt, I will do great things in the future. God has shown the church his great power in the past, and He will show his great power as we endeavor in His will with new plans to reach the lost.
God is also telling us not to keep looking in the past. We can certainly learn from the past; our failures, missed opportunities, and mistakes. And, as well, we learn from our past successes, and how we can build on them. However, if our eyes are focused too intently on the past, we are not looking forward to our capabilities now and in the future.
Let us be stirred up! “And let us consider one another in order to stir up love and good works, 25 not forsaking the assembling of ourselves together, as is the manner of some, but exhorting one another, and so much the more as you see the Day approaching” (Hebrews 10: 24-25). We come together to worship, to fellowship, to help one another. Let us come together to think intently about reaching the lost.
Previously I mentioned that our people in the Wednesday night class wrote down about ideas for outreach: “Advertise on Facebook”, “A ‘welcome wagon’ of people to deliver baked goods to people who just
moved into the community”, “Get back on TV with Bible Study programs”, “Hand out bottled water with our logo on it to people on the Silver Comet Trail,” “Hand out cold slices of fruit at Lowes or Home Depot,” “Pass out grilled hotdogs to people at a local park,” “Go to a few houses near our building and give them a loaf of bread and a gallon of milk,” “Have internet based, real-time interaction with people,” and the list goes on.
What is your idea?